The challenge was to launch a new café concept into a saturated market by developing a vibrant, flexible brand identity that leveraged floral notes and kinetic energy to drive differentiation and immediate recognition. I conceptualized Urban Bloom’s logo and the brand’s subsequent elements to communicate the playful and bold feel of the brand. Incorporating AI-driven conceptualization tools to rapidly prototype initial mood boards and visual concepts, the final logo was brought to life using SVGator to develop kinetic motion graphics, ensuring the brand identity was fully adaptable for future digital marketing and animation. This flexible identity was then immediately tested across bold, client-ready deliverables including package design, responsive web mockups, and motion graphics, providing Urban Bloom with a robust, market-differentiating visual system for launch.