Innova is a skincare company focused on market disruption, targeting the tech-savy consumer who values efficacy and clear data. The primary challenge was to create a visual identity that felt equally at home in the wellness space and the tech sphere. The logomark utilizes an amorphous grid geometry—a strategic visual blend that simultaneously references the data-driven nature of pixels and the biological framework of the skin barrier. The strikingly saturated palette was chosen as a strategic departure from the muted aesthetic of competitors, providing a market-differentiating look. The design process included presenting three distinct visual directions to stakeholders (peers). This exercise in strategic client vetting and structured feedback led to the final refinement of the brand. The final deliverable was a comprehensive brand style guide, detailing systematic regulations for logo usage, typographic hierarchy, and color application. This guide ensures brand integrity and consistency across all future digital and print touchpoints, establishing a cohesive, professional brand architecture for launch.