Peppa Please is a hot sauce company with a sense of humor that prioritizes real, bold flavor. The challenge was to signal high-quality, hot ingredients while maintaining a cheeky personality that feels right at home on a modern dinner table. I solved this by developing a dynamic, high-contrast visual system that balances heavy, playful typography with a vibrant color palette, ensuring the product commands attention on a shelf without relying on traditional hot sauce industry tactics. The centerpiece of the identity is a custom-illustrated brand mark: a clever mustache icon strategically composed of two mirrored chili peppers, serving as a subtle hidden treasure for the consumer. This lighthearted spirit is carried throughout a comprehensive design system, ranging from clean-label packaging that highlights pronounceable ingredients to tactile brand elements like embroidered patches and robust packaging designs. By blending strategic brand positioning with lively character illustrations, I created a cohesive lifestyle brand for the foodie who takes heat seriously, but values a little humor on the side.