Tasked with developing a timeless logo system for Front Rowe Consulting, a sports strategy firm, the challenge was to create a mark that visually represented the company’s core value: optimized market positioning. I led the conceptualization and design of the final mark—a conceptually rich monogram that cleverly integrates the “F” and “R” initials to form the pictorial outline of a chair. This layered visual strategy ensures the logo functions both as an abstract initial mark and a direct reference to the "front rowe" concept. The resulting mark utilizes a professional, timeless geometry and a bold palette to instantly communicate the firm’s integrity and competitive confidence. My final deliverables included a complete vector-based logo system ready for scalable use across all digital and print platforms. The logo successfully provides Front Rowe Consulting with a distinctive and memorable visual asset that aligns directly with their high-end, strategic positioning in the market.