DripDay believes that breakfast shouldn’t just be a routine. Your mornings should feel like they are yours. Designed for those who appreciate slow mornings and high-quality food, this brand identity centers on a spirit that is bold and playful with clean aesthetics. The primary goal was to disrupt the traditional, rustic aesthetic typically found in the syrup aisle, replacing it with a contemporary brand experience that feels as rich and premium as the product itself. To bring this vision to life, I developed a vibrant visual system anchored by a syrup-drip inspired logotype and a buttery color palette that radiates morning energy. This identity was carried through to the physical product with a unique, custom bottle design. Featuring a playful pancake stack, the packaging was engineered to stand out on a crowded shelf while offering a tactile, premium feel for the consumer. Beyond the breakfast table, I extended the DripDay world into a full lifestyle brand. This included designing bold apparel and merchandise that translated the brand's playful voice into tangible touchpoints, alongside a cohesive digital ecosystem. DripDay isn't just about syrup. It’s about reclaiming your morning with a bit of personality and a lot of flavor.